Wang Bangle, a 26-year-old university graduate, has decided to return to Xiaogou, a remote mountain village near Ankang, a city in Shaanxi province in central China.
After leaving the area to get a degree in marketing, he got a job after graduation working as a salesman in Chengdu, in Sichuan province.
But he says his monthly wage of just 3,500 RMB was not enough to live in the bustling provincial capital that is home to over 16 million people.
With a low salary and limited job prospects, he returned to his hometown in Shaanxi to set up his own business in 2022.
“I just want to go back to my hometown and build it well. Our purpose in receiving higher education in the city is not to escape from rural areas, but to serve the countryside in a better way, while building our home village into a better place,” he says.